Only in the age of information marketers finally understood the power of a web page. 75% of potential customers firstly do an online research and only then go shopping for whatever they looked for. The question is rather up-to-date but the answers vary. Some experienced copywriters already possess some ideas about good strategy that attracts customers to a web site. The truth is that there is no definite plan; there are only ideas and principles. The site may be well designed, content — literately written, but the number of clients still stays close to zero. These tips are for marketers to start with: The majority of internet users do not look for loads of informative passages online. The interest lies in brief and laconic summary of what is offered. Instead of scrawling down the endless page, the user will switch to another site that does not require to reads loads of unnecessary information. Take a closer look at your web page and see what can be taken out of it with no harm for the rest. It is harder to analyze what you’ve written yourself, so you can ask for assistance. The main aim is to make the text more easy and attractive to read.
There is nothing attractive in a solid volume of text that has over four thousand words in it. It is better to structure the text making paragraphs and giving a separate headline for each. Use a lot of white space and do not make paragraphs too expanded. Try to make your content salable and informative. Make the title the exact reflection of the paragraph so visitors may spot just what they are looking for. General information is important but the core “hook- shouldn’t be hidden between fancy phrases destined to furnish the text. The main point of creating of the website should stand out from the text.
Structure your website in the way that makes its usage easier for a client. Divide information into several web pages that make the information of the page easier to find. But consider that it takes more time to download and print out information organized like this. Attract attention by making a graphical illustration of your benefits and features, arranging it all into a nice composite of graphics and text. The last advice would be to research. This field is relatively new for the marketing agents and there is still a lot to explore. Do not be afraid to experiment, to research and develop new strategies, new solutions for content and new ways to attract customers. This is a sphere where you can give an idea for a revolution in this business, so act open-mindedly and freely and success will come to you eventually.